I’m UI/UX Designer from Sweden

As a passionate UI/UX designer with 14+ years of experience, I specialize in crafting intuitive, visually stunning experiences that bridge user needs and business goals. My journey has taken me across diverse industries, allowing me to design unique solutions that resonate with audiences and drive measurable outcomes.

I thrive at the intersection of design and development. With a strong grasp of front-end technologies like HTML/CSS, I collaborate seamlessly with developers to transform concepts into responsive, functional interfaces. My technical fluency ensures designs are not just beautiful but also feasible and efficient to implement.

Proficient in Figma, Sketch, Adobe Creative Suite, InVision, and Balsamiq, I blend creativity with strategy. My process is rooted in user research, data analysis, and iterative testing, ensuring every decision enhances usability and aligns with user behavior. I pride myself on staying ahead of trends while prioritizing timeless design principles.

Why Work With Me?

• User-Centered Focus: I translate complex problems into simple, elegant interactions.

• Cross-Functional Leadership: I bridge gaps between teams, fostering collaboration for polished end products.

• Impact-Driven Design: Whether boosting engagement, improving conversion rates, or streamlining workflows, I deliver results.

I’m usually outdoors with my camera, chasing the perfect shot of landscapes or birds in flight. Photography teaches me patience and attention to detail—skills I use in every project. I also recharge by playing cricket, badminton, or football with friends, or sharing cozy moments with my family over fika. These adventures keep me inspired and remind me that great design, like life, thrives on curiosity and connection.

Whether you need a sleek app, a user-friendly website, or just want to chat about design (or cricket!), I’d love to connect.